There are many reasons for choosing to do "Mini World". Gu Zhenxing: Mini Games is a technology-based company.
Why didn't you choose these common directions, but aimed at the sandbox? This is the biggest wish of Mini Play.Ģ015 is actually the most popular period for MMOs and cards. Our goal is to be the world's largest UGC platform, which can accommodate users around the world and allow them to realize their ideas in it. Therefore, we position "Mini World" as a product and platform. If any game company does it UGC platform can carry more content. I think UGC will be the core competition point in the future. We can see that independent games have more and more opportunities to express their ideas, and the form of sandbox UGC allows some people with ideas to practice. In fact, we do not position "Mini World" as a game, but a product, which needs to be managed carefully. From the beginning of its establishment to the present, we have made the game "Mini World", which is the only game now. The predecessor of Mini Play was a secondary startup company composed of Tencent's entrepreneurial team. Gu Zhenxing: Our company was officially established in 2015. When was the mini-play company established, and what games were you doing before making "Mini World"?
Opportunities to break out of sandbox games are localized by careful management Gu Zhenxing also looked forward to the long-term development of "Mini World", creating a good ecology, hoping to "become the first brand in the hearts of young people".
And what is different from the imagination of the outside world is that Gu Zhenxing, the founder of Mini Play, said that "Mini World" is not profitable, and the paid ARPU is controlled at more than ten yuan, which is a "very conscience" product. Talking about the reasons for its success, Gu Zhenxing, the founder of Miniplay, said that compared with the previous sandbox games, it gave people a sense of loneliness. From this point of view, the potential of this dark horse is far from being tapped. In an interview with GameLook, Gu Zhenxing, the founder of Mini-Play, revealed that the MAU of "Mini World" has exceeded 50 million. When the outside world's impression of "Mini World" has been fixed at 35 million MAU, this product once again refreshed the industry's understanding. After that, "Mini World" failed to stop running, and milestones such as 20 million MAU and 30 million MAU were crossed. By July 2017, GameLook was the first to notice this product, and "Mini World" had already had tens of millions of MAUs. Since the middle of 2015, "Mini World" has gradually grown from a little-known small product, step by step. This dark horse is the casual sandbox game "Mini World" developed and published by Shenzhen Miniwan Technology. However, to everyone's surprise, the situation in the sandbox game market, which seems to have been fixed, suddenly changed, and a dark horse suddenly appeared, which was unexpected. GameLook reports/Since last year, the popularity of sandbox games has been heating up, and many big companies are ready to move, ready to harvest this emerging market that represents the future of the game industry to a certain extent. The annual dark horse "Mini World" has a MAU of 50 million, an exclusive interview with Gu Zhenxing, the founder of Mini World
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